Thoughts

Recycling Retail

By Rob Volpe

San Francisco had a break today in a series of winter storms. So while the Mid-Atlantic digs out from “Snowpacolypse”, I went for a post-brunch stroll with some friends on 24th Street in Noe Valley.
As someone with a love of ethnographic research, I enjoy discovering new approaches to live. And San Francisco thrives in that… »

A Real Page Turner

By Amber Nelson

We’ve discovered chapter books at our house this winter.  Chapter books serve as a bridge between simple readers and Harry Potter.  It’s been fascinating to see which children are drawn to which series and why.
I wasn’t so surprised that my son’s friends are picking up Star Wars and Diary of a Wimpy Kid.  I’ve seen… »

Why the Whoopie Pie is Back!

By Rob Volpe
Need a kit to make Whoopie Pies at home? On sale now at Williams Sonoma.

I fully realized that the Whoopie Pie was making a comeback during a post-Christmas shopping trip to Williams Sonoma.  There, I found a whoopie pie kit and special pan in order to make the perfect hand held cake-like and cream-filled sandwich.
If you read the New York Times, you learned back in March 2009 that the… »

Walking Stories

By Amber Nelson
breastcancer

A few weeks ago I participated in a 39-mile walk to support breast cancer research and detection.  I walked on my own and looked forward to the hours of “free” time to mull over the various life questions that had been bubbling in my mind.
As I walked, I began to listen to what those around… »

Field Work and “the Big One”

By Rob Volpe

I’ve been thinking a bit more about safety this weekend. Yesterday, October 17, was the 20th anniversary of the Loma Prieta quake that shook the Bay Area for 15 seconds, killed scores of people, collapsed freeways, bridges and houses and postponed the World Series for 10 days.
Living in the Bay Area (and much of the… »

The Passion for Pies

By Rob Volpe
Mission Pie - 25th and Mission - Eat Pie!

Yesterday afternoon, after viewing some art at the local open studios, my partner and I both had the desire for a slice of pie.  While we share a sweet tooth, it was unusual that we both had the same thought of the same sweet at the same cafe at the same time.  Since we were… »

Time’s Up!

By Rob Volpe
Fasteners hold the double breasted suit closed.

The clock was striking 1pm as Karyl put the finishing touches on our business suit.  She was looking for fasteners to close the “double breasted” suit.  What did she use? Why, fasteners, of course!  And she put in a zipper! And she got the sleeves attached. And the red trim runs all around the jacket.
Hard… »

Where’s Tim Gunn when you need him?

By Rob Volpe
Karyl trying to create the lapel

We’re just hours till deadline, looks like we have enough cards. But can we get it stitched together – and how do you attach a stiff sleeve to a stiff body – and can we get the trim and detail done so the suit is somewhat attractive?
The skirt is looking great, shades of blue and… »

Taking the hand-tailored approach…

By Rob Volpe
Karyl starts on our "suit" of business cards.

Blogging “live” from the AMA Marketing Research conference in Palm Springs. We’re here as exhibitors as well as conference attendees.  It’s our first time exhibiting at a conference and we wanted to do something special that showcases our talents.
As we’ve come to understand our brand and our approach, we’ve realized that we take a hand-tailored… »

Friday Night Chinese Karaoke

By Rob Volpe

Maybe there’s a joke that starts with “a man walks into a chinese restaurant, only to find out it’s a karaoke bar….”
In my case, we kind of knew what we were walking into, having been invited to Yet Wah chinese restaurant to celebrate the birthday of Anastasia Goodstein, founder of Y-Pulse.
Perched on the second floor… »